According to the recently launched Phoenix Report - the largest ever survey of vendors - when asked "How many agents did you invite to give you a valuation before putting your home on the market?", unbelievably, 21.1% of vendors had only asked one, while 28.1% had invited two. This means that for over a fifth of property currently for sale, only one agent has a chance of winning the instruction!
So, there is a good chance you will never get the opportunity to talk prospective vendors into coming on board with you unless they see that you differentiate yourself from competitors. The agents who have the best chance are the ones who know how to stand out from the crowd. As some of the most successful Metropix customers know, using eye-catching visuals on your website will certainly give you the edge.
When asked "What was the most important factor in your selection of an agent?" The largest single reason (35.2%) was "The one I instinctively trusted the most" It's not enough to have a sincere smile, in order for a vendor to trust an agent they need to see that the agent does their utmost to get the best price for their property. Using the latest marketing tools available will clearly demonstrate your efforts to secure the most interest. As the saying goes "You only have one chance to make a great first impression!"