I recently asked three agents around to value my house. Each representative was professional and courteous, each reaffirmed my reasons for moving, made polite talk about the house and area and then offered their valuation. However, and curiously, not one made an impactful presentation and none promoted any service that set them aside from their competitors.
A week or so later when the time came to choose my agent, I couldn't recall one significant differentiator between the three prospects - all had High Street offices, each had a good looking web site and, based on the sold boards in the area, all were enjoying local success. So how did I choose? I, of course, reverted to looking at who would offer me the lowest fee. Suddenly I realised why fees so often become the most important element when choosing an agent – particularly when there isn't anything else to compare!
Why hadn't at least one said something like "Of course, we use all the traditional marketing methods to market your property but what really makes us stand out from the crowd is that we also use all of the latest tools available – for example interactive floor plans and 3D. By using such a wide range of marketing solutions we are able to offer you the very best opportunity of securing the highest price for your property. We might not be the cheapest agent in town but with us you can be assured that your home is presented in the best possible light to potential buyers and because we don't cut corners with marketing, when we've sold your home, you'll know you'll have achieved the best possible price."
The market has changed recently and maintaining or even increasing selling fees is high on the agenda of every agent. Using visualisation tools, such as floor plans, really can help make you stand out from the crowd and achieve the fee you want. Upgrading the floor plan to interactive or 3D just further enhances the chances of achieving this.
But don't take our word for it - if you've not yet tested our upgrades on your market, we'd be happy to add some free credits to your account so that you can experience their impact for yourself.
Remember, upgrading can be free, for example,when upgrading to colour floor plans - once you've created your Classic plan, just click the "Upgrade Plan" button and follow the screen instructions.