It's official - floor plans increase buyer interest by a massive 30%

The Negotiator recently explored the different marketing strategies that agents can adopt to make their properties stand out from the crowd, especially when marketed on portal sites.

Of course, with so much competition out there, savvy marketing is crucial. Recommendations such as good photos, creative descriptions and effective portal services all contribute to the best return on marketing investment - no surprise there.

Here's an interesting statistic for you though - according to Rightmove, properties marketed with a floor plan generate a whopping 30% more interest than properties without one. 

Reasons to use floor plans really don’t get any clearer than that!

Click here to read the Negotiator's full article.