Survey shows that the public love floor plans

Hard on the heels of figures from Rightmove which showed that using floor plans increases buyer interest by a whopping 30%, there’s further confirmation of the power of floor plans as a property marketing tool - this time in the authoritative Home Moving Trends Survey 2009, published by The Academy (www.estateagencyacademy.co.uk).

According to this report, arguably the UK’s most comprehensive annual survey of public attitudes towards estate agents and the housing market generally, a remarkable 85.5% of the house-hunting public consider floor plans as useful or essential – nearly half saying they were essential - in their on-line property search.

This makes floor plans far and away the most popular of the “optional” marketing tools used by agents, putting it right up there with absolute must-haves such as photographs, written descriptions and location maps. By comparison, information on local shops scored just 58.9% with the public, and 360-degree virtual tours 51.2%.