1. Using them is music to a prospective vendor’s ear
According to the major portals, properties marketed with a floor plan attract 30% more interest than properties without one.
2. The vast majority of agents are embracing them
In fact, 95% of the UK’s top agents use them - it’s estimated that 50% of properties on the market now include a floor plan.
3. Producing a floor plan is quick and easy
It takes less than 10 minutes to draw a floor plan for the average-sized property. Alternatively a plan can be created for you within 24 hours.
4. They represent exceptional value for money
No longer a ‘nice to have’ solely for the most exclusive of properties, it’s now possible to include a floor plan on every property being marketed for just £35 per month.
5. Right up there with photographs, they’re the market’s preferred
visualisation tool
After the major Home Moving Trends survey revealed that floor plans are rated second only to photographs as a viewing tool, the TDPG established that consumers rate floor plans ABOVE detailed property descriptions.
6. Consumers now expect a floor plan as part of the deal
Over 85% of the property selling/buying public consider floor plans to be 'useful' and/or 'essential' - the majority falling into the 'essential' category.
7. They set you apart from the competition, helping you to maintain fees
The competitive edge derived from promoting floor plans as an added service helps to justify maintaining, or even increasing your fees.
8. Innovative upgrades enhance the competitive edge
Many 'front-runners' in the industry are differentiating their service still further by introducing state-of-the-art interactive and 3D floor plans to their portfolio.
9. They're championed by the most powerful portals
Most major property portals now support the use of a unique floor plan 'link' to enhance display quality, as well as facilitating the use of sophisticated interactive and various 3D plans.
10. They're NOT a one-size-fits-all option
From simple classic plans for print-based or online marketing, to high-tech, web-based interactivity or 3D - there's always going to be a floor plan to meet your needs.
Have a look through earlier blogs if you'd like more information about the surveys mentioned above - they certainly make for interesting reading. And, as always, we would be very interested to hear your 'good news' stories about floor plans, as well as any suggestions you may have for how we could improve your floor plan experience still further!
