New data has been released that shows a continued increase in the use of floor plans by estate agents in the marketing of residential properties, and the resulting impact the plans have on home-buying consumers.
Analysing data from Mouseprice.com, the free-to-list property portal, it has identified an increase in floor plan usage by a minimum of 17% over the last two years. In addition, those listings that are published with a dedicated floor plan are 21.7% more likely to have resulted in a user submitting the “Contact Agent” form than those that do not offer a floor plan as standard. It is also worth noting that these figures do not include any floor plans that have been uploaded to the portal as a photo file only, meaning these statistics could in fact be much higher.
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