Here at Metropix, we have identified an upswing in the number of property agents choosing enhanced or customised floor plans when marketing properties for sale or rent.
Within the last 12-months, 45% of all agents now choose to enhance their plans; this includes the adoption of 3D or interactive plans, or incorporating company branding or corporate colours.
Our managing director, Brian Farrell, said: “Today, 45% of all the plans produced on Metropix are being upgraded. This includes agents choosing to go from 2D plans to 3D, accessing interactive PicturePlus plans, which incorporate photos, or even personalising plans with their logo or branding. Agents like having the ability to customise their plans to align with their corporate branding and like being able to use our free interactive floor plans and colours to help differentiate themselves from the competition.”
In a recent study by Rightmove, it identified that consumers want to see floor plans when buying and selling properties; 78% of sellers rated the importance of having a floor plan when selling as 7/10 or higher. In addition 42% of sellers and 37% of landlords would not invite an agent to value their home if they did not offer a floor plan. In addition, 37% of buyers said they would be less likely to enquire about property without a floor plan.
Adds Brian: "Studies like Rightmove’s show the importance of floor plans when marketing properties – both for attracting potential buyers or tenants, but also in securing new instructions. Buyers, sellers, landlords and tenants all value them, therefore agents are now looking at ways of not only offering plans, but in enhancing these to help their services stand out from the competition.”
And Don't Forget... Many of the customisable upgrades and features in Metropix are available free of charge - here is a reminder of what is available as part of the Metropix subscription: